.Manly Bands is actually a direct-to-consumer seller of males's bands. The business launched in 2016 after John Ruggiero, the founder along with his wife Michelle, couldn't locate a suitable wedding band.This is Ruggiero's 2nd appeal on the podcast. In April 2021, our experts explained the provider's starting, distinct band components, and also more. Ever since, Manly Bands has acquired its manufacturer. The creation of rings coming from, say, Jack Daniel's whiskey barrels or even Fender guitar strands develops powerful video clip, says Ruggiero, best for narration on social media and somewhere else.The whole audio of our talk is actually inserted below. The transcript is edited for duration and clarity.Eric Bandholz: Offer our company a rundown of what you carry out.John Ruggiero: My better half, Michelle, and I started an internet ring firm referred to as Manly Bands in 2016 to solve a complication of wedding bands for men. Our team were actually just gotten married to. I possess huge fingers and could not discover a ring that I just liked that was not overpriced. My alternatives were actually buying from a catalog or even possessing one thing custom-built.I ended up purchasing from an internet site. The ring got here in a level mailer, without container or customer care. It was a horrible knowledge through today's ecommerce criteria.We acquired married, moved to Florida, as well as needed to have a work. Our team informed our own selves, "Our experts are actually both business people. Why don't our team develop our personal business?" Our team covered the sorts of issues our company 'd seen as well as exactly how to address them. My band knowledge turned up, and also we opted to try to resolve it for other people.Our objective when we started was actually to pay for rent. We thought creating a married couple 1000 bucks a month from this would be awesome. Our experts considered it a way of living organization, not high-growth. It was only Michelle as well as me in our garage designing rings and also sending them bent on consumers. Our company had actually hit on something. Our notification reverberated along with prospects.Michelle and also I create a superb team. I develop suggestions, as well as she is actually the implementer. A considerable amount of our results mosts likely to her creative mind. She names the rings and develops personalities. She connects the bands to customers. Defining a band exclusively as "eight-millimeter black" really did not suffice.Our team developed bands from special products, such as Port Daniel's gun barrels or exclusive steels. Business took off. Since then, our experts've increased significantly. Our team currently have over 55 individuals in the Manly Bands family. Concerning one-half of those are actually band artisans who do work in our just recently acquired production shop in Utah.Bandholz: When did you get a manufacturer?Ruggiero: Regarding a year and an one-half ago. Our team had actually been their customer for several years, so we knew them properly. A lot of their company was actually retail, which didn't enthusiasm our company-- visiting mom-and-pop jewelers. They retained their wholesale clients and brand name. Our team acquired a number of their resources as well as brought over workers.Inducing a production crew has actually been one of the greatest factors our team have actually carried out. It's been extraordinary to go out certainly there as well as enjoy them bring in rings out of Fender guitar strands or metallic coming from an M1 Abrams storage tank.Bandholz: Exactly how carries out internal manufacturing influence advertising?Ruggiero: It is actually been big. Taking an electronic camera to the opposite of the workplace as well as shooting the crew making use of turrets to reduce the metal poles or scotch gun barrels right into rings makes for unbelievable video clip. Our experts possess our video camera staff around constantly. Our experts make use of that video footage on our social networking sites as well as in our adds and bulletins. Our company try to market that due to the fact that the majority of companies in the males's ring area don't produce. They fall ship or even order coming from international and afterwards deliver it out. Yet we want it to last a lifetime and be actually one thing people may take pleasure in.Our company have actually possessed a considerable amount of excellence along with our armed forces ancestry assortment, where our experts resource unique armed forces products. Our company possess the M1 Garand rifle sell, the lumber component, coming from War of the nations I. Viewing our crew placed that in the turret and also cut a piece out for a band is actually remarkable.Our advertising for those rings speak about the past, the soldiers, where the tool was used, and factors like that. My other half and also I studied filmmaking in university. Our team utilize our abilities to inform and narrate. For example, I lately acquired an e-mail coming from a customer that discussed that his grand daddy used to drive M1 containers. The client skilled some of those rings to his grand daddy, as well as they had rather a psychological swap. It's nice to aid consumers associate with their past as well as produce something significant.Bandholz: Where can folks acquire a ring from you?Ruggiero: ManlyBands.com. We possess pictures on Instagram, also. I'm on Twitter as well as LinkedIn.